![](https://cdn.myportfolio.com/b972eea5-4e3d-448c-bb5c-29d464fd355c/c8629460-d0f7-4658-a1e8-40c6122121fb_rw_1920.png?h=4f2cadce63f17f5ac5b5eab5b086759a)
Gup x Shup
Brand Strategy
Visual Identity
Creative Direction
Website Design
Gup x Shup is a couple who got married in 2022. They wanted an illustrated invite, entrance signs, a website, and thank you letters. for all the events for their wedding.
The brief was to create a colorful and illustrated brand. The goal was to use colors based on the couple's wedding theme.
As a bride and creative director, I build this brand from scratch including brand strategy, visual identity, creative direction, and website design.
![](https://cdn.myportfolio.com/b972eea5-4e3d-448c-bb5c-29d464fd355c/3320e3d6-25c3-439c-bfdf-5c3a340e5be4_rw_1920.png?h=a9282257c85c5dea5184cb1ec27b8e55)
Entrance Signs
![](https://cdn.myportfolio.com/b972eea5-4e3d-448c-bb5c-29d464fd355c/4a3845cd-6ada-439f-a7d3-bb037b7948f5_rw_1920.jpg?h=94b5d27723ebd37f0f3e98e5f8d4bd57)
![](https://cdn.myportfolio.com/b972eea5-4e3d-448c-bb5c-29d464fd355c/c4669648-4b86-46b1-a1b9-9c522ce46669_rw_1920.jpg?h=5ff76811ec9dd561141020e253b2aca9)
![](https://cdn.myportfolio.com/b972eea5-4e3d-448c-bb5c-29d464fd355c/fb88cee7-a8a2-4c0e-935c-2066d61041f8_rw_1920.jpg?h=ccabfcc543b272ffc328b9cacf996bd8)
![](https://cdn.myportfolio.com/b972eea5-4e3d-448c-bb5c-29d464fd355c/a7e047f6-415a-48e1-9e95-b78e479a00ad_rw_1920.png?h=12d611e9f74e9199e7f80e2901da2d51)